![]() ![]() ![]() Gladwell opens the book with a discussion of his three rules of tipping points: The Law of the Few, which refers to the unique charismatic individuals who are crucial for spreading social epidemics the Stickiness Factor, or the degree to which the content or message of social epidemics is compelling or addictive and the Power of Context, which centers the influence of people's environment on their actions and on the outcomes of social epidemics. In addition to his writing, Gladwell hosts the Revisionist History podcast.Ĭontent Warning: The source material features frank discussions of suicide and drug use. His most recent book, The Bomber Mafia: A Dream, A Temptation, and The Longest Night of the Second World War, was published in 2021. He worked as a journalist for The Washington Post and other publications before joining The New Yorker, for which he continues to write, in 1996. Gladwell, an author, journalist, and public speaker, has published seven New York Times nonfiction bestsellers. ![]()
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